Hi there,
I'm Alex!
I focus on producing data-driven creative strategies that generate leads and produce revenue.
Leading Success
From Concepts to Campaigns
With a proven track record in digital marketing for SMEs, I leverage tools like HubSpot, Figma, Adobe Creative Suite, Google Analytics, and HotJar to deliver measurable results and drive business success. Transitioning from a decade of creative roles, I now apply this rich experience to strategic leadership. My approach focuses on harnessing collaborative insights and innovative problem-solving to enhance visitor engagement and performance. It’s a journey of continuous learning and improvement, where every success is shared and every challenge is an opportunity to grow.
Strategic Thinking
With DiSC Profile of C (Conscientiousness), I use my attention to detail, high bar of quality, and analytical mindset to think through strategies and processes from beginning to end, and assess how each step can impact our KPIs along the way.
Process Development
In my current role, I've overhauled both the Website Development Process resulting in a per site revenue increase of 210.8% and the Inbound Marketing processes that delivered 420.6% ROI for a client in a single month.
ROI Focused
Launching a campaign is just the beginning, it's what you do after launch that can have the biggest impact. I focus on monitoring campaign performance, utilizing analytics to inform strategic adjustments and improve the client's ROI.
Creative Marketing
I use my past experience in website design, branding & logo design, and advertising to inform my strategic decisions and ensure the campaign's messaging is not only informative, but equally engaging and actionable.
“The data all around us is trying to tell a story. It’s our job to listen, ask the right questions, and let that information inform our decisions.”
Let’s get personal.
When I’m not in the office, I’m planning my next adventure.
Over the past decade, my wife and I have been fortunate to embark on several adventures all over the world. From walking inside of Stonehenge to finding ourselves up close and personal with a Grizzly in Denali National Park (safely inside of a bus, luckily), we’re always out exploring, relaxing on a beach, or planning our next big trip.
I’m visiting all 63 US National Parks
It’s been a lifelong dream to see every National Park in the US. So far, I’ve been to 13 including: Arches, Bryce Canyon, Capitol Reef, Denali, Gateway Arch, Glacier, Grand Canyon, Grand Tetons, Great Sand Dunes, Great Smokey Mountains, Kenai Fjords, Yellowstone, and Zion National Parks.
I’m a proud Dog-Dad
We have a 6 year old Toy Aussie who always keeps things interesting. She’s adorable all of the time and spoiled beyond belief. We also had a basset hound mix who unfortunately passed away last year due to cancer, but her strength and resilience continues to inspire me every day.
I’m an aspiring wood worker.
My Grandfather was an incredible hobbyist woodworker and my Father worked in Construction his whole life so the gene’s always been there. It wasn’t until I saw my brother use his talent and passion to start his own woodworking business, CLS Woodworks, that I felt the spark ignite in me and I began my journey.
Some of my favorite projects.
UI/UX. Video. Photography. Branding. Strategy. And More.
During my 10 year career, I’ve been fortunate to play a role in hundreds of fun, exciting, and innovative projects. Below are some of my most passionate and fun projects that I’ve been a part of.
Immersyve Health
Route 66 Car Museum
Faces of 417-Land
BigPxl
FAQs
Back in 2007 when all I could grow was a pretty cool soul patch (spoiler, it didn’t look that cool), I started bussing tables at a restaurant located within Giant City State Park. I became a server there in 2008 and had to be clean shaved for each shift I worked. Fast-forward to June of 2014 when I landed my first full-time design job and my last day as a server was the first day I started growing my beard. We’ve been inseparable ever since.
I did! On June 1st of 2012, I dipped the back tire of my Trek 1.5 into the Chesapeake Bay in Norfolk, Virginia and set out on a 2.5 month adventure that ended with dipping my front tire into the Pacific Ocean in San Francisco, California. We averaged around 80 miles per day and rode a fairly leisurely pace most days of around 12-14 mph. We camped nearly every night and often ate on the road.